Data collected for past 30 days
Transformation Capital’s Direct Selling Digital Momentum Ranking continues to generate positive attention, and we are excited to present our December list as our third edition of the monthly release.

Our intent with the momentum rankings is to evaluate and acknowledge the companies experiencing growth in their online presence within the last thirty days. In line with adjustments in the previous month’s release, December’s list represents what we feel is another significant improvement to capturing the “big picture” of social media: with a larger pool of data, the Facebook and Instagram metrics now consider a moving 7-day average of fan/follower engagement.

What this means for companies (of all sizes) is that growing the consistent engagement of existing followers and fans (through likes, reactions, comments, shares) has a more positive impact on the momentum rank. We will continue to place more emphasis on growing follower count, but this new adjustment rewards all companies nurturing their existing followers and encouraging them to participate and engage with the company via social media.

December’s Top 50 Momentum Rankings Are:
1 Forever Living
2 Jeunesse
3 JuicePlus
4 Kyani
5 Epicure
6 Avon (LGHnH)
7 Keller Williams
8 Beachbody
9 Nature’s Sunshine
10 A C N
11 Unicity
12 Herbalife
13 doTERRA
14 4Life
15 Plexus
16 Maskcara
17 Usborne Books
18 eXp Realty
19 Hempworx
20 Princess House
21 Melaleuca
22 Scentsy
23 PartyLite
24 ColorStreet
25 World Ventures
26 Tupperware
27 Monat
28 Isagenix
29 Truvy
30 Optavia
31 Usana
32 Nuskin
33 Amway
34 Le-Vel
35 Younique
36 Jafra
37 LegalShield
38 Xyngular
39 LimeLife by Alcone
40 Young Living
41 Market America
42 Paparazzi
43 Mary Kay
44 TLC
45 It Works
46 Modere
47 Cabi
48 Neora
49 Beautycounter
50 RevitalU
Components
The list represents months of analysis across the three core pillars of social media marketing: web traffic & SEO analysis, Facebook activity, and Instagram activity.

Eligibility
A company is included in the Transformation Capital Direct Selling Momentum ranking when it has an active website, at least one active social media account, and at least 50,000 followers or fans for a single account (Facebook or Instagram).

As noted, our initial ranking methodology focuses exclusively on three primary drivers of online presence: web traffic, Facebook activity, and Instagram activity. We’ve aggregated roughly a dozen metrics from these three sources and assessed their change over the last thirty days in an attempt to measure the growth in a company’s online audience, or momentum.

A brief explanation of our proprietary methodology follows:

Web Traffic & SEO
We analyze basic web traffic statistics as a measure of general interest. These statistics seek to measure the number of individuals searching for, visiting, and clicking on links that direct them to the company’s domain. This domain includes the corporate website and (in most cases) the company hosted web pages for individual distributors. Additionally, we analyze the number of third-party sources referring to internet users to the company website, as well as the number of associated keywords, branded phrases, or marketing jargon (hashtags, slogans, etc.) that are popular across the web. Assessing the change in these metrics over time creates an estimated increase or decrease in demand for the company across the web.

Facebook Activity
We gather a collection of metrics intended to measure thirty-day changes in both volume (count) and quality (engagement & communication with) of followers. Assessing the change in behavior on Facebook, we believe, is a valuable tool in determining improvements (or declines) of a brand’s social value.

Instagram Activity
As with Facebook, we focus on the thirty-day change of our metrics as a measure of social attention, or momentum, assuming a significant change in attention indicates changes in social interest and brand awareness.

A Note on Facebook vs. Instagram
Given varying target markets and consumer profiles, companies seem to often focus on Facebook or Instagram, rather than both. To ensure appropriate credit is given to the correct outlet, our metric analysis and momentum calculation consider which platform appears to be the primary for each company. As an example, if a company has 20,000 Instagram followers and 80,000 Facebook fans, all Facebook-related metrics will be weighted at 80% (80/100) of the total weighted social media metric score. Similarly, all Instagram-related metrics will be weighted 20%. Few companies do not have an active official Instagram account, and so their social media metric is based 100% on Facebook performance and changes. There are no companies in the list for which an official Facebook profile does not exist.